Developing a Global Vision

   Global Marketing is defined as marketing that targets markets throughout the world. Many Firms have the long term goal of establishing international markets to futher expand the buinesses worldwide. With this mindset Global Vision comes into play.
   Companies such as Chipotle Mexican Grill, have been fortunate to be able to start of in one location and branch of to other locations and eventually expand into international markets. Chipotle restaurants are located in a variety of places around the world including the United States, United Kingdom and Canada.
   Culture is a very integral part of the business as the company prides itself on its natural ingredients, responsible farming, and recycling. Chipotle's bags and napkins are 100 % paper recycled.
   Global Vision means recognizing and reacting to international marketing opportunities, using effective global marketing startegies, and being aware of threats from foreign competitors in all markets.